In Limbo is a wine bar with music at its core. A space where the soundtrack is as important as the menu, and music drives all decisions.

I peppered the brand with references to song titles and lyrics, from the name of the bar to wordplay on the menus. The brand is brought to life with bright colours, graphics and patterns that evoke movement. Like a good mixtape (or playlist) all these various elements have been carefully curated to come together and create something even greater than its parts.