A campaign to attract students to a university.

A direct mail campaign sent out to everyone who applied to study at the University of Technology Sydney (UTS). To make a printed piece feel more relevant to Generation Z who consume so much digital and video media, I used a technique called scanimation - when the brochure is pulled out of the striped envelope, it appears to come alive to say “Hello”. There are four scanimation graphics that can each be animated by refolding the brochure and sliding it in and out of the envelope.

Collaboration with the Creative Services team at UTS.